Jennifer Killam, MBA, is a senior communications leader, writer and content creator. She is strategic, analytical and diplomatic with an aptitude for navigating sensitive and high profile environments. Jennifer brings an agile, entrepreneurial approach to her communications work. Her strategies emphasize strengthening stakeholder relationships. In June 2018, Jennifer graduated from the Executive MBA program at Simon Fraser University. She was a 2018 sponsored participant with the Women's Executive Network's Wisdom Top 100 Mentoring Program.

Jennifer's credentials include:

• Executive MBA (Masters of Business Administration), Beedie School of Business, Simon Fraser University, 2018

• Digital Leadership Certificate, Sauder School of Business, University of British Columbia, 2019

• Content Marketing Certificate, HubSpot, 2019

• Email Marketing Certificate, HubSpot, 2019

• Advanced Social Marketing Strategy Certificate, Hootsuite, 2018

• Change Management Certificate, Prosci

• Leadership Development Program, University Health Network & University of Toronto Rotman School of Business

• Member, IABC (International Association of Business Communicators)

• BA (Bachelor of Arts) Honours, University of Guelph

Jennifer's expertise includes:

• Content creation & management: Website/intranet, social media, white papers, solution briefs, email marketing

• Integrated digital communications: Website, intranet, social media & digital signage

• Internal communications: Program development, assessment & strategy

• Stakeholder relations: Partners, funders, government, community and other stakeholders

• Issues management

• Crisis communications

• Media relations

Jennifer's experience includes:

• Private sector: Technology, telecommunications, AI and machine learning, tech startups, B2C (business to consumer) and B2B (business to business), membership-based organizations/ professional associations

• Public sector: Health care, medicine, clinical care, medical research, post-secondary education, university, academia

A skilled writer, Jennifer has a talent for simplifying complexity -- for translating complicated information into engaging content. She writes stories, profiles, news releases, announcements, web and social media content and speeches. She has published her writing in The Toronto Star, Triathlon Magazine Canada and VeloNews, among other outlets. 

Jennifer's writing includes these topics:

• Health & health research

• Technology

• Science, medicine

• Endurance sports including triathlon & cycling

• Parenting & child development

Outside of work, Jennifer enjoys competitive cycling and cross country skiing. She is a reluctant runner and an aspiring children's author.